SOFT TOUCH BOULEVARD 

We See What
Could Be Better.

Then We Build It.

Soft Touch Boulevard builds brands, operates
businesses, and creates experiences across
intimacy, wellness, lifestyle and hospitality.

BRANDS    EXPERIENCES    POSSIBILITIES

WHO WE ARE

A brand and
experience company.

We build and operate our own businesses, create
memorable experiences, and work with selected
brands to turn strong ideas into stronger businesses.

Four worlds. One vision

INTIMACY

Our intimate brands create safe, premium spaces for connection, confidence and self-expression.

WELLNESS

From spa to self-care, we design experiences that restore balance and well-being.

LIFESTYLE

Thoughtful products and lifestyle concepts for a more inspired everyday.

EXPERIENCES

Events, pop-ups and immersive spaces that turn moments into memories.

OUR JOURNEY

We don’t just imagine
experiences. We build them.

From a single idea to a global vision, Soft Touch Bollevard brings brands, people and places together — creating experiences that feel real, last long and make a difference.

OUR ROOTS

From a car boot to a
world of brands.

Soft Touch Bollevard began with a simple belief: things people love shouldn’t be out of reach.

What started with humble weekend pop-ups has grown into a multi-brand company, creating unique experiences across intimacy, wellness, lifestyle and hospitality.

Soft Touch Boulevard

Brands under soft touch Boulevard

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